Google My Business (GMB) is a free tool by Google that allows businesses to create and manage their online presence across Google Search and Maps. It helps businesses display essential information such as name, address, phone number, website, hours of operation, and customer reviews. GMB also enables businesses to post updates, respond to customer queries, and showcase products or services, making it easier for potential customers to find and engage with them.
Having a well-optimized Google My Business profile increases visibility in local searches, helping businesses attract more customers. It enhances credibility through customer reviews, improves search rankings, and provides valuable insights into customer interactions. GMB also enables direct engagement with customers through messaging and updates, ultimately boosting brand awareness and driving more traffic to both physical and online stores.
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